Theron to star in new Sun International campaign
South African Oscar-winning actress Charlize Theron (“Monster”, “In the Valley of Elah”) has signed a contract with hotel, resort and casino group Sun International to star in its new brand campaign.
According to Business Times the campaign will be flighted on TV in April. Sun International CE David Coutts-Trotter says that the parallels between Sun International and Theron are wonderful as both are South African born and internationally acclaimed.
The ad campaign is produced by Anant Singh of Videovision Entertainment and directed by Ian Gabriel (“Forgiveness”), and sees the first major international celebrity signing an advertising deal with an African hotel, resort and casino chain.